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About Us

Core Values

  • Client Outcome Driven
  • Real results for real people
  • Help clients to define and achieve their financial goals with lower risk
  • Uphold the highest ethical standards, even at the detriment to Keating Investment Counselors

Investment Philosophy

We believe in long-term, value oriented investing. Our “fundamental” investment philosophy is patterned after the Warren Buffet style of value analysis. This philosophy focuses on buying stock in quality companies at a discount to their intrinsic values as an ongoing business. We look for established, large and mid-cap companies that offer exceptional value relative to their own history and compared to their industry peers. A key criterion is the inherent attractiveness of being a long-term owner of the business in question, as measured by the sustainability of its profitability and returns. We search for companies that have strong brands and highly defensible positions in their industry. Emphasis is given to growing companies that produce a surplus of cash that they faithfully return to shareholders through stock buybacks and/or rapid dividend growth. This approach tends to lag in performance during raging bull markets, but tends to outperform during neutral to down markets, providing a superior risk-adjusted return. Consistency and reducing the likelihood of a negative outcome over a reasonable holding period are hallmarks of this philosophy and approach.

We also believe in tax efficiency with low portfolio turnover and high dividend paying stocks. Our traditional investment is measured in years and offers a dividend yield 30-50% higher than the market average. This investment philosophy allows our clients to participate in market gains while providing consistent income for ongoing living needs.


Richard T. Keating, CFA
Portfolio Manager

Richard graduated with honors from the University of Florida with a Bachelor’s degree in finance and a minor in history. Richard has been working at Keating Investment Counselors, Inc. since April 2007, analyzing investments as well as managing portfolios. Mr. Keating has held an interest in investing since his childhood and had the pleasure of learning investment philosophies from his father, Jeff, throughout his life. Richard continues to learn investment techniques from his uncle, Philip, as this knowledge has now been passed down through three generations in the Keating family.

Mr. Keating initially worked for the firm in 2003-2004, doing clerical work and securities research. Richard's formal entrance into the world of professional investing occurred during his summer internship at Cypress Capital Group in 2006. Since joining Keating Investment Counselors, Inc. full time, Richard has continued to take on greater responsibilities in the day to day management of client portfolios and has risen to the title of portfolio manager. In addition, in 2011 he was awarded the Chartered Financial Analyst (CFA) designation, the definitive standard for measuring portfolio management and investment analysis competence and integrity.

Ursula S. Auger, CFA, CFP®
Portfolio Manager

Ursula Auger moved to Florida in 1995 and has been in the financial services industry for twenty years. She is fluent in Spanish and has specific expertise in investment strategy, financial planning, and portfolio management. Ursula has been an investment manager at Wells Fargo and an analyst at Citibank and JP Morgan. In these roles, she analyzed investments, built portfolios, and prepared newsletters for affluent and high net worth clients. Ms. Auger found the work at these roles rewarding but believed that she could be more effective at helping clients within a privately owned firm like Keating Investment Counselors, Inc. She enjoys understanding clients' needs and implementing investment strategies to assist clients in meeting their financial goals.

Ursula received a Bachelor of Business Administration and MBA with a concentration in Finance and Marketing from the University of Miami. She developed her interest in investing while working on her MBA and was awarded the Chartered Financial Analyst (CFA) designation in 2006. Ms. Auger serves on the board of the CFA Society of South Florida since 2011 and is a past President of the Society. Ursula currently works with Phil Keating on the Society's board helping promote investment education to the South Florida community.

Philip J. Keating, CFA
Chief Investment Officer
Senior Portfolio Manager

Philip Keating, a resident of South Florida since the 1950s, has been a full-time investment professional for forty years. In 2003, Mr. Keating founded Keating Investment Management, LLC to manage portfolios for individuals and retirement plans. Prior to starting his own firm, he was President of Keating Management Company, Inc. (1977 to 2001), Vice President and Director of Research for Keating Investment Counselors, Inc. (1984 to 1993), and advised a major Florida trust company regarding investment strategy, asset allocation, sector weighting and stock and bond recommendations (1985 to 1993). From August 1994 to its purchase on June 30, 1995, Mr. Keating was the sole portfolio manager of a total of $160 million in assets for ABT Utility Income Fund and ABT Growth and Income Trust. In May 2007, after his brother's untimely death, Phil assumed his current position as Chief Investment Officer and Senior Portfolio Manager for Keating Investment Counselors.

In addition to portfolio management, Phil has been very involved in the South Florida community promoting investment education through various non-profit venues. He has been a prominent speaker at multiple annual equity panel meetings of the Financial Analysts Society of South Florida. Phil is also a featured speaker at the national InvestEd annual conference which brings together the best in investment education for individuals and investment clubs from across the country. He has produced the Dividend and Growth Screen columns for Better Investing magazine since 1989.

In recognition of Mr. Keating's commitment to investor education, he received the annual Distinguished Service Award from the NAIC Investment Education Institute in 1994. With this honor, he joined former investment manager recipients Sir John Templeton, Warren Buffett, and Peter Lynch.

Since 1991, Mr. Keating has held the Chartered Financial Analyst designation and is the former President of the CFA Society of South Florida. Mr. Keating is also past President of the Financial Analysts Society of South Florida and the Stock and Bond Club of South Florida. Phil graduated Magna Cum Laude from the University of Miami with a B.A. in Sociology and Psychology in 1965. He was a NASA fellow, did graduate studies in Sociology and Political Science, and taught at Purdue University from 1965 to 1968. Mr. Keating did graduate studies in Finance at Florida Atlantic University from 1968 to 1970.

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